February is a test.
After the excitement of January goal-setting and the fresh-start energy that comes with a new year, February is when you find out if those plans will actually stick. It’s short, it’s often busy, and it’s easy to let things slide. The goal in February isn’t to start over or add more to your plate, it’s to protect your momentum, stay consistent, and make progress on what you started.
Here are the key areas smart bloggers focus on this month, and how to approach them without losing steam.
1. Review Your January Progress and Adjust Course
Before diving deeper into February, take stock of what happened in January.
Look at which tasks you actually completed, which ones stalled out, and why. Did you overestimate your capacity? Were some goals not as important as you thought? This isn’t about beating yourself up, it’s about learning what’s realistic for you and adjusting your Q1 plan accordingly.
How Clariti helps: Review the Projects you created in January and see what’s been completed versus what’s still pending. Use Notes to document what worked and what didn’t, so you have context when planning March. Update due dates on remaining tasks to reflect reality, not wishful thinking.
2. Focus on Content That Drives Revenue
February is typically a slower traffic month, which makes it the perfect time to focus on monetization.
Review your posts that already generate income, – whether through ads, affiliate links, or product sales – and look for opportunities to optimize them. Update affiliate links that may have expired, test new ad placements, improve calls-to-action, or add relevant product recommendations to high-traffic posts.
How Clariti helps: Sort posts by traffic performance and cross-reference with your revenue data to identify your money-makers. Create a Project called “February Revenue Optimization” and add tasks like “update affiliate links,” “test new CTA,” or “add product recommendation.” Use Labels to tag your monetized content so you can easily find and prioritize these posts year-round.
3. Tackle One Meaningful Technical Improvement
Don’t let the technical debt pile up. February is a good month to tackle one significant technical improvement.
Maybe it’s improving your site speed, implementing structured data, upgrading to a better hosting plan, or fixing that persistent issue you’ve been putting off. Pick one thing that will have a real impact and commit to getting it done this month.
How Clariti helps: Use Clariti’s filters to identify technical issues like broken links, missing alt text, or posts with low Star Ratings. Create a focused Project for your chosen improvement and break it down into manageable steps. Track your progress with My Tasks so you can see the finish line.
4. Build or Strengthen One Key Relationship
February is a relationship-building month. Think Valentine’s Day energy applied to your business.
Reach out to one blogger, brand, or potential collaborator you’ve been meaning to connect with. Comment meaningfully on their content, share their work, or pitch a collaboration idea. One strong relationship can open doors to guest posting opportunities, link exchanges, joint ventures, or simply having someone to bounce ideas off.
How Clariti helps: Use Reminders (Premium) to schedule follow-ups so networking doesn’t fall off your radar. Document collaboration ideas and contact information in Notes on relevant posts, so when opportunities arise, you have context ready to go.
5. Refresh Content for Upcoming Seasonal Opportunities
While everyone else waits until the last minute, use February to prepare for spring and early summer.
Identify which posts need seasonal updates for March, April, and May. Think spring recipes, Easter content, Mother’s Day, graduation, wedding season, or summer travel (or if you’re in the southern hemisphere – winter recipes and travel). Getting ahead now means you’ll publish refreshed content right when search volume starts climbing, not after the peak has passed.
How Clariti helps: Filter posts by seasonal keywords or topics, then create a Project called “Spring Content Prep.” Set due dates in early March for each post so updates go live before the seasonal traffic surge. Use traffic trends from previous years to prioritize which posts deserve attention first.
6. Establish One Sustainable Habit That Supports Consistency
February is short, which makes it perfect for habit formation – 28 days is just enough time to make something stick.
Choose one small, sustainable habit that supports your content goals: a weekly content review, daily engagement on social media, Sunday planning sessions, or even just opening Clariti every morning to check your tasks. Make it small enough that you can do it even on busy days.
How Clariti helps: Create a recurring Reminder for your new habit so it becomes part of your routine. Use Projects to track habit-related tasks, and celebrate small wins in your Notes to build positive momentum. The key is making the habit so easy that skipping it feels harder than doing it.
February doesn’t need to be perfect – it just needs to be consistent.
By reviewing what’s working, focusing on revenue, tackling one meaningful improvement, building relationships, preparing for upcoming seasons, and establishing one solid habit, you can keep your momentum alive and set yourself up for a productive spring.
This post is part of our Monthly Planning Series for bloggers, focused on helping you prioritize the right tasks at the right time throughout the year.
Ready to stay consistent and build momentum in February? See how Clariti helps you organize, optimize, and grow your content business.
About the Author
Jen is the Associate General Manager at Clariti with a soft spot for great tech and good snacks. She has a Master’s degree in Human-Computer Interaction (which is a fancy way of saying she’s really into how people and tech get along). When she’s not working, you can usually find her hanging out with her family or baking something she’ll insist is “just a little treat.”
