For anyone wondering, “What can Clariti do for me that Google Analytics and Google Search Console doesn’t already do?” this is it.
The Notes and Annotations features are unique to Clariti and allow you to track updates over time so you know what changes were made and when.
Annotations appear when you complete a task within a Project, and the date that you complete the task will show up on your graph timeline. This way you can track whether those fixes are actually affecting the way your content is performing.
But what if you didn’t complete a task but still want to add a note somewhere? We got you covered. You can add Notes to the timeline graph and sidebar in individual blog posts to keep track of progress and performance of certain optimization initiatives.
Why did traffic on a particular blog post spike? An annotation might tell you that you recently updated the SEO on the title to be more competitive, or that you fixed a few broken links. A note might tell you that it was reposted to Instagram that day. With notes and annotations, you don’t have to guess anymore!
These features help you know more definitively what is and isn’t moving the needle on your blog updates so you can tweak (or replicate) an approach for future content.
Learn more about how our sister site, Pinch of Yum, uses notes and annotations in this post, Strategies for Identifying Easy Wins in Your Business.
Learn how Jessica Formicola of Savory Experiments uses Clariti notes
I love how we can add events and notes to the analytics on the overview tab of the content details page. Every time something’s updated, we add a note so we can come back later and easily see if what we did directly impacted that post’s performance.