Google Analytics (GA4) has become the go-to tool for tracking website performance and user behavior, allowing site owners to know what pages or posts are doing the best. But, GA4 isn’t perfect and as a result, comes with its challenges. Maybe you’ve struggled to navigate its complex reports, causing you to miss out on important data (and keeping your site from reaching its full potential!). Nonetheless, you aren’t alone.
There’s a steep learning curve when navigating GA4, so it’s no wonder that many users are actively looking for a more user-friendly alternative that gives you the insights you need without confusion.
That’s where Clariti comes in (oh hey), serving up a GA4 alternative that will help you deep dive into your site’s performance without the frustration of feeling like you’re interpreting a new language. We’ve created a way for you to get all the insights you need in an intuitive, easy-to-navigate dashboard.
If switching to a new analytics tool feels scary or overwhelming, we’ve got you! As you keep reading, you’ll learn why Clariti is the best Google Analytics alternative. If you’re looking for ease of use, streamlined data access, and the ability to optimize content seamlessly, keep reading.
Why Look for a Google Analytics Alternative?
Let’s discuss why many website owners are looking for another option and what makes Clariti different.
The Downside of GA4
Google Analytics, or GA4, offers a list of great benefits for website owners, including robust data analytics, integration with Google Ads and other Google products, and more. But there are several drawbacks, including users finding the interface overwhelming and not offering enough guidance. Privacy is also an issue – with privacy laws becoming stricter, Google Analytics’ reliance on cookies and personally identifiable information (PII) can make compliance a headache. All of this, coupled with the complexity of setting up custom events and goals, can leave users feeling lost.
What Makes Clariti Different?
Clariti is all about keeping it simple. Not only can you see post performance at a glance, you can also deep dive into keyword rankings and get actionable insights. It makes it easy to integrate and is designed to make sure your site is compliant with data privacy laws.
As we walk through some of Clariti’s key features, think about what stands out to you and how you’ll best be able to utilize the tools as a blogger, content creator, or business owner.
Feature Walkthrough: Clariti’s Secret Sauce
Post Performance Overview
No more feeling like you’re searching for a needle in a haystack. Using the Clariti dashboard, you can find everything you need under the post overview tab. With this tab, you can track your posts’ performance over the last 90 days. With just a glance you can see pageviews, sessions, traffic sources, and top-performing keywords. The leaderboard feature allows you to quickly see which posts are bringing in the most traffic and which posts need some love.
Using the performance tab, you’ll get the most analytics information for each of your posts. View posts by timeframe and type, ranging from 1 week to 2 years. You can also see which device types, including desktop, mobile, and tablet, readers used in the last 60 days. Learn more about our performance analysis features.
Keyword Performance Monitoring
Most common keyword tracking tools like Ahrefs or SEMrush can get pricey. Clariti offers a simple keyword tracker already built into the platform. Once you choose a focus keyword for each post, Clariti will monitor your search position and keyword performance over time.
Need to optimize your content? Clariti’s keyword tracking system allows you to see where your content is thriving and where it needs a little extra attention.
Not seeing the keyword you’re hoping to rank for? Set a custom focus keyword to track changes and improve your SEO strategy based on real-time analytics. Learn more about our keyword-tracking capabilities.
Traffic Sources and Channels
Knowing where all of your site traffic is coming from is not exactly an easy process. (And alas, another opportunity for help from your friends at Clariti!) By simplifying this search and showing you a clear breakdown of your top traffic sources, Clariti allows you to easily spot trends over time. You can see which of your posts, promotional pieces, or social efforts are most effective.
For example, are you curious if that social media campaign or email blast is getting you the most traffic? With Clariti’s real-time analytics, you can quickly identify sessions and total percentages for sources like Pinterest, Facebook, or Google. You can also filter traffic by day, week, month, or year.
Beyond Analytics: Clariti Has Everything You Need
Notes and Annotations
On the list of what sets Clariti apart from Google Analytics (because we’ve got a few more) is its ability to track the impact of your content changes over time using notes and annotations. Whenever you complete a task like updating keywords or fixing broken links, it’s automatically logged so you can see if those updates are helping performance.Â
Instead of asking yourself, “Was this spike in traffic because I updated the SEO title?”, you can visibly see your content’s journey so it’s easy to replicate success and avoid pitfalls.
Project Management and Labels
When you have hundreds and thousands of posts on your site, managing content might feel like an impossible project – this is where Clariti shines (again!). With Google Analytics you can view traffic data, but what happens after when it comes to managing and acting on that data? Clariti allows you to track performance and take action on those insights without changing platforms. Need to update low-performing posts? Clariti allows you to create projects directly from the platform with your analytics.Â
Use labels like “Top Content,” “Low RPM Posts,” “Reshoot Required,” or “SEO Optimization” to further categorize and track. Labels keep your content organized and easy to filter (check out more about how our users use Clariti labels).Â
Super Search for Advanced Filtering
While Google Analytics might show you the data, finding exactly what you’re looking for can be tedious and time-consuming. Clariti offers a better solution with super search. This feature lets you instantly search keywords, categories, or traffic trends within seconds. GA4 may require several steps to set up filters, Clariti does it in a few clicks. You’ll spend less time digging and more time optimizing!Â
Why Clariti Is the Best Google Analytics Alternative for Your Business
Clariti makes it easy. With a fresh perspective on website analytics, it presents information that simplifies it for everyone (whether you are a blogger or you have a team). It’s also more than just an analytics tool, it’s your all-in-one content management system, keyword tracker, and project organizer.
Offering a simple analytics board makes it easier to find everything you need from traffic to user, behavior, and more. With Clariti, it’s all presented in a way that makes sense, without jargon or confusion.
Ready to Try Clariti?
Clariti is the Google Analytics alternative that lets you focus on content creation and growth rather than getting lost in complicated reports.
Sign up today to see how Clariti can transform the way you analyze and optimize your website. Clariti is just a few clicks away.
About the Author
Charmaine, a full-time copywriter and blogger from Los Angeles, California, started her writing career in 2015 while teaching in South Korea. Her work has been featured in Huffington Post, Flaunt Magazine, LA Travel Magazine and more. She's also a proud pet parent to two adorable cats, and on weekends she's either at a new coffee shop or planning her next trip abroad.
