Ah, summer. The sun is out, iced coffee is flowing, and… your blog traffic might be taking a little dip. 😬
Before you panic or assume something’s wrong, take a deep breath. A summer slowdown is totally normal – and actually? It might just be the perfect opportunity to work on the parts of your blog that don’t usually get much love when things are busier.
Let’s talk about how you can turn that summer slump into serious blog growth using a few smart (and super doable!) strategies with Clariti.
1. Get Organized With Projects
Have a mental list of posts you’ve been meaning to update forever?
Now’s your chance! Clariti’s Projects feature lets you group your content into mini to-do lists. You can create a project for summer content updates, old posts that need SEO love, or even that batch of DIY craft tutorials you’ve been meaning to rephotograph.
You’ll be able to track exactly what you’ve done, what still needs work, and what’s ready to go – without digging through a million tabs or spreadsheets.
🍉 Summer tip: Create a project just for your seasonal summer content. Update intros, add internal links, or re-promote posts your audience is craving this time of year.
2. Use Labels to Find Low-Hanging Fruit
Clariti’s Labels are like sticky notes for your content. You can label posts by season, keyword position, content type – whatever works best for how you think about your blog.
Some helpful label ideas:
- “Needs a quick update”
- “High traffic”
- “Summer favorites”
- “Keyword rank: 5–8”
This way, when you sit down for a short work session, you know exactly where to start.
🍑 Pro tip: Filter posts labeled “5–8 keyword rank” and make small improvements. A quick tweak might be all it takes to bump a post onto page one!
3. Fix Those Pesky Tech Issues
We get it – technical stuff isn’t always the most fun. But those little things (like broken links or missing alt text) can actually make a big difference for SEO and user experience.
Clariti helps you spot:
- Broken or missing images and links
- Missing alternative (alt) text
- Missing or duplicate meta descriptions
- Orphaned content (aka posts that aren’t linked to anywhere)
🍋 Use this slower season to clean things up behind the scenes. You’ll feel so much better heading into back-to-school season with your site in tip-top shape!
4. Keep Track of What You’re Updating
Ever go back to a post and think, “Wait… did I already update this?” or “Why did I make this change again?”
Clariti’s Notes and Annotations let you leave yourself little breadcrumbs – notes about what you changed, when you did it, and why.
This makes it so much easier to see what’s working over time, and it gives you a built-in way to track your wins. 🙌
5. Let Super Search Be Your Summer Sidekick
Sometimes the hardest part is just figuring out where to start. Clariti’s Super Search helps you filter your content by keyword, performance data, labels, and more.
You can:
- Find your posts that dropped in traffic
- Search for posts missing meta descriptions
- Spot old content without internal links
Basically? It’s your shortcut to the “stuff that matters.”
6. Prep for Fall (Because It’ll Be Here Before You Know It)
Once you’ve refreshed your current content, take a little time to think ahead. What’s coming up in the next few months? What content does future you wish you’d gotten done early?
Use your summer slow season to:
- Draft new posts for fall or the holidays
- Plan updates to your top Q4 posts
- Revisit old gift guides or seasonal roundups
🍂 Small efforts now = way less stress later.
Making the Most of Your Summer Slowdown
If your blog feels a little quieter this summer, that’s okay. In fact, it’s kind of a gift. It’s your chance to pause, optimize, and lay the groundwork for your next big season of growth.
With Clariti by your side, you’ll be able to stay focused, make smart updates, and feel totally in control of your content strategy – even during the slow months.
Happy optimizing (and enjoy that sunshine)! ☀️
About the Author
Jen is the Associate General Manager at Clariti with a soft spot for great tech and good snacks. She has a Master’s degree in Human-Computer Interaction (which is a fancy way of saying she’s really into how people and tech get along). When she’s not working, you can usually find her hanging out with her family or baking something she’ll insist is “just a little treat.”
