Customer Stories: Jessica Boschen of What I Have Learned

It’s no secret that we’re big fans of our Clariti users. We love catching up with them and getting a behind-the-scenes peek into how they organize and optimize their blog content — and use the data from Clariti to make clear decisions about their site. We thought you might be interested too, so we are sharing their stories right here on the blog.

Everyone…meet Jessica!

Jessica Boschen from What I Have Learned shows us how Clariti helps her troubleshoot problems efficiently and finish her blogging tasks faster.  Find out how Clarati can help you simplify your blogging experience like Jessica did!

Jessica, tell us about your blog.

I’m a teacher who loves collaborating with educators from around the world. I created my blog, What I Have Learned, in 2012 to share my passion for teaching and education and to help even the most challenging learners achieve success.  I have 586 blog posts, and I’m regularly adding more.

What were you using to manage your blog content data before Clariti?

Before Clariti, I was using Airtable to manage my blog content data. But the problem with Airtable was that it was only good for storing the data. I wasn’t able to manage the data and use it to take informed action.

How did you discover Clariti? What made you decide to sign up?

Last summer, my husband started a food blog. I started listening to the Food Blogger Pro Podcast to help him get his blog off the ground, and that’s when I discovered Clariti.

I found out that Clariti allows you to set up Projects with to-do lists and workflows, and that’s what made me want to try it. 

Funny enough, while the Project feature is what drew me in, it has actually ended up being the feature I use the least…

What Clariti features are your favorite?

I love Clariti’s data sorting capabilities! I especially appreciate the Explore function.

I love the organization of it and how it allows me to sort through posts easily.  It’s like a spreadsheet on steroids, and it works really quickly. 

I can search for posts based on keywords that I want in their titles, sort them by sessions for a certain period of time and see what’s increased or decreased, look for images that are missing alt tags, or just look at a whole bunch of different data points. 

I’m able to sort and rearrange things and figure out what needs to be worked on. I can also look at new posts within the past 30 days, see how they’re performing, and see which ones have done well and which ones haven’t.

I’ve found that Labels are a great way to organize my posts! I can put guest posts and syndicated posts into categories by labeling them. Also, I labeled a bunch of posts that had gone down in October when my traffic dropped quite significantly, that way I could look and compare them all in one fell swoop. 

How often are you using Clariti in your business?

Recently, I’ve been checking Clariti every day because I’ve been trying to get all of my alt text tags inputted correctly and take care of missing images and broken links. I check Clariti a couple of times a week specifically to look at how new posts are performing, like how many sessions they’ve had. I can view the data against how it was doing over the past 30 days, like ‘Oh, that post is doing well’ or ‘That one isn’t doing as well as I expected.’

How has Clariti improved your business?

I really appreciate Clariti because it pulls in the information in a way that I can actually digest. I can’t see it all or find what I need in Google Analytics 4.

With Clariti’s Explore feature, I immediately know what I need to do to optimize my blog posts based on the data right in front of me.

If traffic is down or a post isn’t performing well, I can start troubleshooting quickly and efficiently, which wouldn’t be possible without Clariti.

As a business owner, I have a lot of different parts to manage. It’s not just the blog, but Clariti makes managing it so much faster and easier, which gives me more time to work on other aspects of my business.

Would you recommend Clariti to other content creators?

Yes, I recommend Clariti! I love how it puts everything in one place, and it allows me to easily sort information, filter posts, and focus on the pieces of content that I want to revise. I can add Labels and categories and organize where each piece of content fits into the bigger picture of my blog strategy.

I’m thankful for Clariti! It makes it faster and easier to improve my blog based on real data.