How to Identify the Best Candidates for Republishing in Clariti

Republishing old content can give your blog a serious SEO boost, but the key is knowing which posts are worth the effort. Instead of guessing, Clariti helps you zero in on high-opportunity content so you can work smarter, not harder. Here’s how to find and prioritize the best republishing candidates using filters, labels, tasks, and traffic trends inside Clariti.

Why Republish Content?

There are a few clear reasons why republishing old content is worth the effort. First, it’s a great way to breathe new life into older posts you still love and want your audience to see. Second, it can potentially improve your Google rankings, especially for posts that are close to page one but not quite there yet. And finally, it saves time. Instead of creating brand-new content from scratch, republishing allows you to make strategic updates to content that already exists, freeing you up for other tasks.

As you dive in, it’s helpful to understand the “why” behind republishing:

• It resurfaces great content that your audience may have missed the first time.
• It can improve your rankings for posts that are just shy of page one.
• It saves time! Republishing is one of the most efficient ways to drive more traffic and boost SEO without starting from scratch.

Optimizing for Google remains a smart baseline strategy because:

• It brings consistent, passive traffic over time.
• Google traffic tends to convert well, especially for RPMs or affiliate links.
• Clariti’s filters and features are built to surface opportunities based on GA4 and GSC data, which reflect Google-driven performance.

That said, while Google is a major traffic driver, republishing also helps you prepare content for other valuable traffic sources, as well as email newsletters and social media. Posts with compelling visuals or seasonal relevance can perform exceptionally well on these platforms, especially when republishing gives them new visibility.

Step 1: Clean Out Old or Low-Value Content

Before diving into keyword rankings or traffic metrics, take a moment to do a little spring cleaning. One of the best ways to start? Filter for content that may be outdated, off-brand, or no longer relevant. Republishing isn’t just about boosting traffic. It’s also about maintaining a high-quality content library.

At Clariti, a good starting point is to filter for content:

• Published more than two years ago
• With fewer than 500 sessions over the last year

From there, you can decide whether to delete, noindex, or improve the content through republishing.

Step 2: Start With a Manageable Filter

Clariti makes it easy to shrink your list of potential posts to update by using targeted filters. This helps you focus on content with the most room for improvement. Some helpful filters include:

• Older content (e.g., published before January 2024)
• Traffic decline (sessions dropping over the past 3–6 months)
• Fewer recent updates
• Monetized posts that aren’t converting

Example: Filter for posts published before Jan 2024 that have seen a drop in sessions over the last 90 days. A decline in traffic can be a strong indicator of slipping keyword performance, making these ideal candidates for a refresh.

Step 3: Target “Almost There” Posts 

Now that you’ve narrowed your list, look deeper at performance. Open each post and check keyword rankings in Clariti or a rank-tracking tool like Google Search Console, Ahrefs, or SEMrush.

Look for:

• Keyword rankings in positions 4–30. These are the sweet spots for improvement
• Older content that hasn’t been updated in a while
• Good search volume and low-to-medium keyword difficulty (as seen in paid tools)

Clariti also provides built-in metrics like Average Position, Clicks, Impressions, and CTR in the Performance tab. These metrics are incredibly useful for identifying underperforming posts:

• Average Position shows whether your post is within striking distance of page one
• Impressions tell you how often your post appears in search results. High impressions with low clicks are a common signal for optimization
• CTR reveals whether your title and meta description are compelling enough to earn clicks
• Clicks give you a sense of actual search traffic reaching your content

You can dive deeper into how to interpret these metrics in this Clariti blog post: How to Interpret Your Impressions, CTR, and Average Position.

Posts in this range often need just a bit of polishing, like improved headings or refreshed images, to move higher in search results.

That said, not every Clariti user has first-page rankings as their goal, and that’s okay. While improving search position is a common outcome of republishing, the broader goal is to make posts more helpful, current, and competitive based on your own traffic strategy. Some users may prioritize Pinterest, direct traffic, or email list performance over Google rankings. In those cases, republishing still adds value by increasing visibility, improving clarity, and refreshing the user experience.

Step 4: Label the Best Candidates for Republishing

As you evaluate posts, use Labels in Clariti to stay organized and highlight content that shows strong potential for republishing. These labels help you identify and prioritize posts that may benefit from updates. Some helpful labels may include:

• “Republish candidate”
• “High search volume”
• “Almost page 1”
• “Seasonal refresh”
• “Needs SEO”

These labels are most useful during the review and decision-making stage, as they help you track opportunities by priority, topic, or timing.

Step 5: Spot Posts That Have Declined in Traffic

Clariti integrates with GA4, so you can track traffic changes directly inside your content view. Add the Views % Change column in Explore, then filter for posts with negative trends over the past quarter.

Use this step to:

• Identify underperforming evergreen content
• Revisit posts that were previously top performers
• Separate out seasonal dips using labels like “Winter content” or “Holiday”
• Spot content that once ranked well but has recently dropped—a clear sign it may need attention

If a post has slipped in performance but was once a strong performer (e.g. dropped from page 1 to page 2), this could be your cue to refresh and republish it. Republishing can help reclaim rankings, re-engage your audience, and push it back into the spotlight.

Step 6: Organize by Optimization Potential

Next, group your republishing candidates into Projects. These act like mini content campaigns that help you stay focused and get updates done efficiently. Some example Projects:

• Content Refresh (medium performers with room to grow)
• Top Performers (protect your best content from slipping)
• Seasonal Update (refresh and reschedule posts tied to holidays or events)

Within each Project, you may create tasks like:

• Update intro and meta description
• Rewrite or optimize body copy
• Add or update internal links
• Add schema and alt text
• Swap in new images or hero photo
• Republish with updated date (if applicable)

Step 7: Use Labels to Track Status and Workflow

Once you’ve started making updates, Labels can also help you monitor the status of each post and filter based on what’s already been done. These labels are perfect for tracking progress across your Projects or for quickly surfacing posts by update type.

Some helpful examples:

• “Republished 2025”
• “Outdated content”
• “To monitor”
• “Needs meta update”
• “SEO complete”

This second layer of labeling helps you stay on top of what’s been refreshed, what’s still in progress, and what might need another review in the future.

Pro Tip: Assign color families to your labels to make it easy to see what stage each post is in at a glance. For example, use shades of red for status indicators and shades of yellow for posts you’ve flagged for future updates. A clear color system keeps your workflow organized and actionable.

Step 8: Track Your Updates and Tie Them to Results

If you are using Tasks, whether stand-alone or part of a Project, Clariti automatically logs them as timeline annotations when you complete tasks. These timeline entries make it easy to visually track whether your changes led to improved traffic, rankings, or conversions.

Use Tasks to break down the work, Events to record key decisions, and Notes to record key decisions. Each completed task is automatically logged in the post’s timeline, so you can clearly see what changed and when.

For deeper insight:

• Use Annotations to correlate traffic trends or keyword movement with specific edits
• Even when completed, posts remain tied to a Project after republishing to continue monitoring impact over time

This kind of documentation makes it easy to look back and evaluate what worked. Whether the update was a full overhaul or just a meta tweak, Clariti helps you track the results and build on your wins.

Pro Tip: Don’t Republish Just to Change the Date. Google doesn’t reward fresh publish dates unless you’ve actually made improvements. Republishing should only follow meaningful edits. Clariti makes it easy to document and justify those changes.

The Republishing Workflow Summary 

1. Clean Out Old or Low-Value Content – review low-value content

2. Filter – publish date, traffic, etc. 

3. Label – Open keyword rankings and spot “almost there” posts

4. Prioritize – Add to a Project and assign tasks

5. Track –  utilize notes, tasks, and events to monitor changes

With Clariti, republishing becomes a strategic growth lever, not just another item on your to-do list. You can also think beyond updates and use repurposing to extend the reach of your content. That could be like transforming a buried seasonal post or grouping multiple older posts into a helpful roundup.

Use filters, labels, tasks, and tracking to confidently update and relaunch your best content!