Customer Story: Jennifer Stewart of Take Two Tapas

It’s no secret we’re big fans of our Clariti users. We love catching up with them and getting a behind-the-scenes peek into how they organize and optimize their blog content — and use the data from Clariti to make clear decisions about their site. We thought you might be interested too, so we are sharing their stories right here on the blog.

Everyone… meet Jennifer!

Jennifer, please tell us about the site you have on Clariti.

I run three food blogs, including Take Two Tapas, which features over 1,000 recipes to help you entertain with ease and feed your family with stress-free and delicious recipes for every occasion. I manage all three blogs on my own – no VA, no assistant – just smart systems and smart tools, like Clariti. 

What role does content optimization play in your blogging strategy right now?

Right now, content optimization is everything.

With all the recent Google algorithm changes, updating and optimizing my existing posts is my #1 focus. I spend about 50% of my work time on that process. Especially when managing content across three blogs, I need to know which posts are worth my time and how to prioritize them. That’s where Clariti really shines.

How has Clariti changed the way you manage that process?

Before Clariti, I was jumping between Airtable, SEMrush, Google Search Console, Ahrefs, spreadsheets, planners, and sticky notes. 

I’d waste hours toggling between tabs, pasting in URLs, jotting notes by hand, and trying to figure out what to work on next.

Now? Clariti gives me one clear, focused view. 

I can log in, check my dashboard, sort by traffic drops, filter out seasonal content, and see exactly what needs attention—all in one place. 

Instead of going down rabbit holes with no results or stressing out over where to start, I can focus, get to work, and actually finish projects.

You run three blogs solo. How has Clariti helped you keep up without a team?

With all the work I needed to get done, I thought I needed an assistant or VA just to manage all the moving parts. But Clariti does the heavy lifting. I can toggle between all three blogs from one account, and the dashboard lets me keep an eye on everything, including what needs to be updated, what’s performing well, and what’s broken.

Even little things like missing alt tags and broken links are easy to find and fix with a quick filter. Instead of spending half my day on fixing technical issues , I check once a week, knock out any problems, and move on.

What specific features in Clariti help you the most?

• Search query integration: Before Clariti I had to open GSC, plug in URLs one by one, scroll through data, and manually track keywords. Now, Clariti shows me the top search queries for each post instantly. I can even plug in a keyword and graph how it’s trending over time.
  
• Project management: Projects previously included 45 tasks at once and I would  get overwhelmed because I never finished one. Now I  break projects into smaller pieces (like “Update Pinterest pins” or “Fix internal links”), so I get things done—and feel that sense of accomplishment.
  
• Labels: I’m obsessed with the outlined vs solid color label options. I tag all dessert posts in pink, and then use outlined versions to differentiate cookies, bars, and truffles. That kind of visual hierarchy is a game-changer for someone like me.
• Traffic trends: If a post drops 20% in traffic, I want to know why. With Clariti, I can sort posts by the biggest traffic drops or gains over a specific timeframe, then dive into each one to see where the change is coming from: organic, Pinterest, Facebook, or something else. It helps me focus on what’s actually changing, not just what feels urgent.

 What’s the biggest impact Clariti has had on your time and workflow?

Clariti saves me at least 10 hours a week, easily. Instead of wasting time clicking through tabs, hunting for data, and writing my to-do list from scratch every day, I simply log into Clariti and get to work.

That saved time adds up—I’ve used it to start playing tennis five days a week. I’m not an athlete by any means. I’m a foodie and a data nerd!  But after moving to a new neighborhood a few years ago, I decided to pick it up as a way to meet people. Now I play all the time, and it has quickly become my favorite hobby..  Clariti made space for that.

Was it hard to get started with Clariti?

Not at all. I actually didn’t want to try it at first because I’d just finally set up my Airtable system the way I liked it, and I didn’t want to start over or learn something new. 

But Clariti automatically imported everything from WordPress and Google Analytics, and it was so intuitive that I didn’t need any tutorials.

There’s no learning curve. You can start using it immediately, and if you want to get fancy with labels or projects later, you can…but you don’t have to.

How has Clariti impacted your mindset around content and business?

It gives me clarity and direction. When traffic drops or revenue dips, it’s easy to spiral and start making changes without thinking things through. But now I can look objectively at my data and make an action plan.. I know what I can control. I know where to start. I don’t feel scattered or stuck anymore.

Instead of drowning in a massive to-do list, I know I’m working on the right things…the things that move my business forward.

What would you say to someone hesitant to switch to Clariti?

I get it. Change feels hard, especially if you’ve already put time into tools like Airtable or spreadsheets. But Clariti isn’t like other platforms. There’s nothing to set up. Everything just works. It’s clean, efficient, and gives you everything you need—without all the extra noise.

You’ll save time. You’ll stop chasing your tail. And you’ll have the mental space to actually enjoy your business, or pick up a new hobby you never thought you had time for.

“Once you start with Clariti, you won’t be sorry.”